As online activities are shifting to mobile, web presence is not enough. A smartphone today is a crucial marketing tool for any business. Being mobile is not only about having a mobile-friendly website. It means connecting to your customers 24 hours and helping the customers and employees on the go.
Following are the 5 ways by which mobile apps can help small businesses:
Targeting key-users with location-specific and time-sensitive messages via mobile apps is easy. Businesses can send special offers and discounts to customers near their store just by integrating geo-targeting in their mobile applications. This helps in delivering targeted ads to customers at the right time and the right place. Geo-targeting is the most perso...